Contact Doug Cress of Enterprise Realty doug@cress.co 212-203-5251
More visibility. Better outcomes. No added cost.
Co-List with Cress
Co-listing with Call Cress adds a dedicated marketing partner to your listing, allowing your agent to focus on the transaction while we focus on driving visibility and interest.
Exceptional Homes Need Exceptional Marketing
The Problem We Solve
- We use digital-first tools and platforms to generate visibility beyond MLS
- We create and distribute exceptional content to drive demand for your home and improve outcomes
- We take a minority interest in the sell-side commission; the fees paid by the seller are the same
How Does It Work
Co-listing with Cress means adding a second listing partner whose primary responsibility is marketing.
- Your primary agent follows their standard playbook: photography, MLS, open houses, showings, and transaction execution
- Cress focuses on specialized content creation, distribution, and demand generation to support their efforts
This structure brings needed specialization into the sale of a high-value asset.
What We Do
Our team creates and distributes media designed to raise awareness of the property and expand exposure beyond MLS and standard listing channels.
Deliverables typically include:
- High-quality video and digital content
- Distribution through the @callcress social platforms, with access to the largest real estate audiences in Connecticut, regardless of brokerage size, and reach extending into Westchester County and New York City
- Amplification through other influential voices
- Paid advertising
Ready to buy or sell a luxury home in Fairfield County? Cress will enhance your experience every step of the way.
High-quality video and digital content
We’re storytellers at heart, focused on presenting homes in ways that hold attention and travel naturally across digital platforms.
Distribution through @callcress channels
Access the largest real estate audience in Connecticut, with reach extending into Westchester County and NYC.
Amplification through influential voices
We work with trusted voices beyond our own channels to introduce the property to new, relevant audiences.
Paid advertising
We use targeted digital advertising to sustain visibility and ensure the property stays in front of the right prospects.
Why Consider This Approach?
Even at the high end, most realtors follow the same formula: photography, MLS, a few social media posts, and standard placements. That can work—but it often fails to differentiate an exceptional home.
Further, recent industry surveys show that real estate agents typically spend just 3–5% of their gross commission income on marketing and advertising. That level of spend may cover the basics, but it rarely supports the sustained visibility and reach high-value homes deserve.
How This Drives Valuation
Greater visibility brings more qualified buyers into the conversation. As interest builds, urgency increases. Urgency creates competition. Competition supports stronger pricing and better terms.
Our role is to help create those conditions through distribution, awareness, and demand—working alongside your agent, not replacing them.
Cost and Collaboration
This service does not cost the seller more.
Cress is paid on the back end, upon a successful sale, through a percentage of the sell-side commission—just like your listing agent. There is no upfront marketing fee.
Will My Agent Work With You?
In our experience, virtually every agent is willing to collaborate on this basis when it’s the seller’s preference, because expanded exposure and stronger demand benefit the sale.
Purchase Range
Rebate Amount
$5,000,000+
Contact Us
$2,000,000 - $4,999,999
50%
$1,500,000 - $1,999,999
40%
$1,000,000 - $1,499,999
30%
$500,000 - $999,999
20%
Less than $499,999
0%
Frequently Asked Questions
What’s the typical commission structure for residential real estate deals in Fairfield County, CT?
In Fairfield County, CT, the seller usually pays a commission of 5-6% of the purchase price, which is shared with the buyer’s broker if there is one. In some cases, the seller might negotiate a lower rate, reducing the commission to around 4%.
If a buyer doesn’t have an agent, does the seller lower the purchase price to reflect the savings?
Without a buyer’s agent, the seller’s agent typically takes the full commission, meaning unrepresented buyers won’t see any price reduction. With us, you can get full-service representation, and you won’t miss out on commission rebates.
Will it cost me anything to work with you as a buyer? Are there any hidden fees?
No, there are no costs or hidden fees for buyers working with us. The seller or the seller’s broker pays the buyer’s broker’s commission at closing.
Are commission rebates legal?
Yes, commission rebates are fully legal in Connecticut and 39 other states. You can find more information, here.
Are commission rebates taxable?
According to an IRS ruling, commission rebates generally reduce the buyer’s cost basis in the property and are not taxed as ordinary income. For example, if you receive a $25,000 rebate on a $2,000,000 home, the IRS considers the purchase price to be $1,975,000. We don’t issue a 1099 for the rebate, but we recommend consulting a tax professional for advice on your specific situation.
How much could I save by hiring you?
You can save a significant amount. For example, on a $2,000,000 home purchase with a 2.5% buy-side commission, your rebate could be $25,000.
Will other realtors work with you?
Yes, realtors are legally and contractually obligated to work with us, as they have a fiduciary duty to represent the best interests of their clients.
I’ve been searching for homes and making offers on my own. Why should I hire you?
Even if you’ve been managing the process yourself, we bring substantial expertise to the table. We provide in-depth market knowledge, years of industry experience, and comprehensive support for every transaction. Plus, we offer up to 50% of our commission back to you after closing.
Should I reach out to realtors directly to view homes not listed for open houses?
The current market etiquette is for buyer’s brokers to handle all communication and scheduling for private showings.
I don’t like realtors. Why should I consider working with you?
We get it—many of our clients share your concerns. But we consider ourselves among the rare realtors who prioritize honesty, hard work, and our clients’ best interests. While some clients initially work with us just for the rebate or discounted commission, they quickly realize the true value we bring to the table by the time their deal closes.
Does choosing a “discount broker” mean I’ll get lower-quality service?
Not with us. We pride ourselves on offering top-tier service without compromise, even at a lower commission rate.
