Not at all. We work alongside your existing agent and brokerage. This is an additive approach intended to strengthen the overall marketing effort, not disrupt the agent relationship.

Most agents excel at transaction management, but sophisticated marketing requires time, infrastructure, and ongoing audience development. Industry surveys show that agents typically spend just 3–5% of their gross commission income on marketing, which limits their ability to deliver differentiated, high-impact exposure—particularly for multi-million-dollar properties.

Many agents are understandably protective of their listings and their process. Residential brokerage has traditionally operated under a single-agent or single-team model, where marketing, pricing, negotiation, and execution all sit within one group. Introducing a dedicated marketing partner can feel unfamiliar—and it does mean the listing side commission is shared, resulting in a lower payout to the primary agent, albeit in our view a fair allocation given the division of responsibilities.

That said, we have collaborated with dozens of agents across Connecticut to promote their listings, and many have welcomed the added exposure and marketing support. Our role is not to disrupt the transaction or interfere with negotiations. We focus exclusively on expanding visibility and generating demand, while the listing agent maintains control over pricing strategy, showings, and deal execution. When structured properly, the model is additive—increasing marketing investment and reach without changing seller fees or representation.

In most every case, yes. Virtually all experienced agents are willing to collaborate on this basis when it is the client’s preference, particularly when the goal is expanded exposure and stronger positioning for the property.

No. This is a co-listing structure designed specifically to add marketing specialization. Your primary listing agent remains responsible for pricing strategy, negotiations, showings, and transaction execution. Cress focuses on positioning, storytelling, digital distribution, and demand generation.

Through @callcress, we bring one of the largest and most engaged real estate-focused audiences in Connecticut, regardless of brokerage size. We create tailored digital content, distribute it across our owned platforms, invest in paid advertising to ensure it reaches relevant audiences repeatedly, and collaborate with other influential voices to expand awareness and stimulate demand beyond MLS-driven discovery.

No. This structure does not increase your cost. Cress participates through a minority share of the sell-side commission rather than charging an additional marketing fee.

This model is designed for select luxury properties, typically with multi-million-dollar price points, where differentiation, reach, and demand creation materially impact outcomes.

Greater exposure increases the pool of qualified buyers who see and seriously consider a property. National Association of Realtors (NAR) research shows that nearly all buyers begin their search online, and digital visibility is central to how homes are discovered. Academic studies on enhanced listings—including richer media and digital marketing tools—have found measurable effects on buyer engagement, and in some cases on sale price and time on market. More qualified attention increases the likelihood of multiple interested parties. That competitive tension supports stronger pricing, firmer terms, and cleaner negotiations. Our role is to help create the conditions that make that outcome more likely.

Our audience is concentrated across Lower Fairfield County and extends into New York, encompassing buyers, agents, and market-shaping influencers who meaningfully affect demand. In addition, through paid targeting and platform data, we can reach individuals who have demonstrated interest in Connecticut real estate — including out-of-state buyers actively researching or engaging with the market.

Ideally, at the outset of a listing, when early positioning and coordinated distribution can have the greatest impact. If introduced mid-stream, the listing agent would need to agree to share a portion of the commission to accommodate the co-listing structure, at which point we can step in to expand visibility and re-energize demand.