Your primary listing agent
The transaction.
Pricing strategy, MLS, photography, showings, open houses, negotiations, and the work of getting your sale to closing.
George Cress of Real Broker Email: george@cress.co (dot co) Call/Text: 212-203-5251
Co-List with Cress
Your agent.
Our audience.
A stronger team
for your home.
Bring a dedicated marketing partner to your sale. Cress works alongside your listing agent to put your home in front of more of the people who matter.
to be seen.
Your primary agent stays involvedA dedicated property marketing programThe same total listing commission
One property. Complementary expertise.
Keep your agent.
Add our reach.
Co-listing brings marketing and transaction expertise together. We agree on the responsibilities at the outset, so everyone is working toward the same sale.
Cress as your marketing partner
The audience.
Property storytelling, original digital content, distribution through @callcress, collaborations, and targeted paid advertising.
One coordinated plan for your home.Shared listing commission. Same total seller commission.
Beyond putting it on the MLS
Your home has a story.
Let’s give it
an audience.
Our property marketing program combines content with distribution. The plan is tailored to your home, its likely buyers, and the qualities that make it worth a closer look.
Our social audience spans Lower Fairfield County and reaches into Westchester and New York City.
Content with a point of view.
Video and digital storytelling that bring the home’s architecture, setting, and character into focus.
An audience already paying attention.
Distribution through @callcress introduces the property to an established audience interested in Connecticut real estate.
Connections that extend the reach.
Collaborations with other influential voices help the property reach relevant audiences beyond our own channels.
Paid promotion with a purpose.
Targeted digital advertising supports continued visibility among people likely to be interested in the property.
How the commission works
More marketing.
Same total
commission.
Cress receives an agreed minority share of the listing-side commission, typically 30%–49%. The primary listing agent receives the remaining share.
Under the agreed co-listing arrangement, the seller’s total commission stays the same. We’re paid when the sale closes, with no separate marketing fee.
An agreed partnership
One listing commission.
Two focused roles.
Your primary agentRemaining share
Cress marketing partnerTypically 30%–49%
Total listing-side commissionUnchanged
Participation, responsibilities, and compensation are agreed with the seller and participating brokers. Commissions are negotiable.
Before we get started
A good partnership
starts with clarity.
Designed for select luxury properties where distinctive content and broader distribution can make a meaningful difference.
Does Cress replace my agent?
No. The co-listing arrangement adds Cress as a marketing partner alongside your primary agent and brokerage, with responsibilities agreed in advance.
Does my agent need to agree?
Yes. The participating agents and brokers need to agree on the commission split, responsibilities, and listing arrangements. We can discuss the proposed structure together.
When should we introduce the partnership?
Ideally before the listing launches, so positioning and promotion are coordinated from the start. For a home already on the market, we can discuss a plan with you and your current agent.
Is this right for every home?
The program is designed for select luxury properties, typically at multi-million-dollar price points. We start by considering the home, the audience, and what a tailored marketing program could add.
Will more exposure guarantee a higher sale price?
No marketing program can guarantee a sale price or timeline. Our goal is to expand relevant visibility and interest, creating more opportunities for buyers to discover and consider your home.
What if I don’t have a listing agent yet?
Contact Cress before you select your team. We can discuss your plans and how a coordinated listing and marketing arrangement could work for your property.
The thinking behind our approach.
