George Cress of Real Broker   Email: george@cress.co (dot co)   Call/Text: 212-203-5251

Real Broker Office: 855-450-0445

Email: george@cress.co (dot co) Call/Text: 212-203-5251
George Cress of Real Broker Office: 855-450-0445

Sell with Cress · Connecticut

A home like yours.
A story worth telling.

Distinctive marketing. Thoughtful strategy. We guide your entire sale, from the first conversation to the closing table.

Let’s talk about your home

Waterfront shingle-style home with illuminated windows at dusk
Full-service seller representationYour home. Your goals.
A considered plan.

The difference is in the marketing

A listing puts your home on the market.
We give buyers a reason to notice.

Professional photos, an MLS listing, and an open house are a starting point. When comparing agents, ask what they’ll do beyond that—and who their marketing will reach.

We build a campaign around your home: distinctive storytelling, photography and video, targeted promotion, and distribution through our @callcress audience—alongside collaborations with other influential voices that extend your home’s reach.

You get that marketing alongside full representation, from pricing and preparation through negotiation and closing.

Truly differentiated marketing

Help buyers see
what makes it special.

A tailored marketing plan connects the qualities of your home with the people most likely to appreciate them.

01 / PRESENTATION

Make the first impression count.

Preparation guidance, professional photography, and visual storytelling put the home’s strongest qualities forward. We discuss the right mix of video, floor plans, and other creative assets for your property.

02 / STORY

Give the home a point of view.

Go beyond a list of rooms and finishes. Thoughtful copy and content help buyers understand the architecture, lifestyle, location, and details that give your home its character.

03 / REACH

Take the story to the audience.

Combine listing exposure with our @callcress audience, collaborations with other influential voices, targeted digital promotion, and agent outreach. The channel mix and campaign are shaped around your home and the agreed marketing plan.

From preparation to closing

One point of contact.
Every step considered.

Clear advice, regular communication, and an advocate for your interests throughout the sale.

Get to know us ↗

01

Understand the home and your plans.

Talk through timing, priorities, the property’s strengths, and the local market. Agree on the scope of representation, the marketing plan, and the fee.

02

Prepare, price, and launch.

Prioritize presentation, develop the creative work, and set a pricing strategy. Coordinate the listing launch, showings, and buyer inquiries.

03

Evaluate and negotiate.

Review buyer feedback and offers together. Consider price, terms, contingencies, and timing, then negotiate with your goals in view.

04

Keep the transaction moving.

Coordinate with the buyer’s agent, attorneys, and other professionals through inspections, appraisal, deadlines, and closing preparations.

Common questions

A clear plan.
A confident next move.

Will you handle my entire sale?

Yes. We represent you and manage the sale from preparation and marketing through offers, negotiation, and closing coordination.

How is this different from co-listing?

We provide full-service representation as your primary listing agent. Co-listing is a collaboration with another listing agent that adds Cress marketing and distribution to an agreed division of responsibilities. Explore co-listing ↗

What does it cost?

We discuss the scope, marketing plan, and compensation before you commit. The fee is negotiable and documented in your listing agreement.

Do I need to renovate before listing?

Not necessarily. We can help prioritize preparation based on the home’s condition, likely buyer expectations, your timing, and your budget. The aim is a practical plan for your property.

Can we talk before I am ready to sell?

Absolutely. An early conversation can help you think through timing, preparation, and how a sale could fit into your next move.

Start with a conversation

Let’s make a plan
for your home.

Tell us about the property, your timing, and what you’re hoping to accomplish. We’ll talk through how we can help.

Discuss your sale

Call or text us: 212-203-5251