George Cress

LmZlYXR1cmVkLW1lZGlhLXVuZGVyLWhlYWRlcl9fZmVhdHVyZWQtbWVkaWEubmVjdGFyLXBhcmFsbGF4LWVuYWJsZWQlMjAlN0IlMEElMjAlMjAlMjAlMjBkaXNwbGF5JTNBJTIwbm9uZSUyMCUyMWltcG9ydGFudCUzQiUwQSU3RA== Marketing plays a role in every home sale. But its importance increases significantly as prices move higher. At the luxury level, homes tend to stay on the market longer,…

LmZlYXR1cmVkLW1lZGlhLXVuZGVyLWhlYWRlcl9fZmVhdHVyZWQtbWVkaWEubmVjdGFyLXBhcmFsbGF4LWVuYWJsZWQlMjAlN0IlMEElMjAlMjAlMjAlMjBkaXNwbGF5JTNBJTIwbm9uZSUyMCUyMWltcG9ydGFudCUzQiUwQSU3RA== Luxury homes are often presented as requiring sophisticated marketing. Professional photography, polished materials, and carefully prepared listings all play a role. But how much do listing agents actually spend…

LmZlYXR1cmVkLW1lZGlhLXVuZGVyLWhlYWRlcl9fZmVhdHVyZWQtbWVkaWEubmVjdGFyLXBhcmFsbGF4LWVuYWJsZWQlMjAlN0IlMEElMjAlMjAlMjAlMjBkaXNwbGF5JTNBJTIwbm9uZSUyMCUyMWltcG9ydGFudCUzQiUwQSU3RA== The Legacy Brokerage Model In residential real estate, the traditional listing model asks one person to do almost everything. The listing agent is responsible for managing the property, conducting…

LmZlYXR1cmVkLW1lZGlhLXVuZGVyLWhlYWRlcl9fZmVhdHVyZWQtbWVkaWEubmVjdGFyLXBhcmFsbGF4LWVuYWJsZWQlMjAlN0IlMEElMjAlMjAlMjAlMjBkaXNwbGF5JTNBJTIwbm9uZSUyMCUyMWltcG9ydGFudCUzQiUwQSU3RA== The Strength and Limits of the MLS The MLS remains the backbone of residential real estate marketing. Nearly every home listed for sale flows through it and from there…

LmZlYXR1cmVkLW1lZGlhLXVuZGVyLWhlYWRlcl9fZmVhdHVyZWQtbWVkaWEubmVjdGFyLXBhcmFsbGF4LWVuYWJsZWQlMjAlN0IlMEElMjAlMjAlMjAlMjBkaXNwbGF5JTNBJTIwbm9uZSUyMCUyMWltcG9ydGFudCUzQiUwQSU3RA== Traditionally, a home is listed by a single real estate agent who represents the seller and manages the listing. A co-listing is a structure where two agents represent the…